Innovate Media

Online video advertisements are gaining momentum, and also a lot of attention. This is rapidly becoming the new and improved way for companies looking to advertise, to reach their target audience. Since it works with the search engines, it will be easier to direct the ad to its desired audience, and allow people to view the ads that they most likely want to see.

Many search engines, such as Google or Yahoo! have built themselves from the ground up by using text advertisements on their pages. Now search engine corporations, as well as the Internet in general, are more determined than ever to stay ahead of their market, and have decided to use video advertising as well. Today, the internet is primed and more than ready for this kind of advancement of video advertising.

The video format of advertisements are more effective for those trying to market to certain audiences, and is also more profitable for publishers. Many people already view videos online, and are used to seeing them. Additionally, web hosts record millions of video hits, or streams, daily. It simply offers advertisers a new way to reach people, and a way to be more creative in grabbing their target audience.

Cyrus Krohn, executive producer at MSN Video, thinks television and the Internet will soon work as a team, and may in the long term be hard to distinguish. “Television has got a lot on the Internet as far as history goes, but the evolution of products I’m envisioning will service both parties,” he said. “I don’t know how long it’s going to take, but you’re really going to have a hard time distinguishing between the monitor and the box.”

While online text advertising has certainly been successful, the new development of online video advertising will no doubt increase its potential to target and attract potential customers. Is this going to be the new big thing in search engine advertising? Will it have as a much of an impact as text advertisements do? While some may be skeptical of how well these video ads will do, it is good to keep in mind that the use of text ads was at first considered far-fetched back when they were first introduced as well.

Most people say that they use the internet every day. By bringing video advertisements onto the web, companies can market to another vast audience, on a medium that is available to everyone and viewed almost as often as television. In a few years, video advertisements could be as standard as text ads are today. Time will tell, and it will be interesting to see!

With advertisers looking for more and more outlets to place their ads, a new medium has just opened up, YouTube.com. It is being said that this website will very soon get even more traffic than MTV. Besides commercials posted by advertisers, the website contains many kinds of video posted by anyone wishing to post them. You can search different categories and find video produced by anyone, including home videos by amateurs.

The Leo Burnett agency says that commercials will work extremely well on this website, and promises to reach huge amounts of people. The Leo Burnett agency has impressive clients that include McDonald’s, General Motors, Heinz and Samsung.

Advertisers would like to have interactions with customers, allowing the corporations to create their own commercials, post them on the site, and even allow them to comment on other commercials from competitor brands, even negatively.

In a Financial Times interview, Paul Kemp-Robertson, editor-in-chief of Contagious, said: “On sites like YouTube, advertising can be an acceptable part of the landscape, sitting alongside music or films. People may not be interested in advertising but they are interested in brands. Provided you offer them something entertaining and useful, allow them to interact and reward them for their interest, they will accept you.â€?

One example for the success of YouTube.com, is the commercial for the John West fish brand. It was voted the most popular US commercial, but was never aired on TV. This site has amazing potential, and is becoming a powerful source of video viewing by the average Internet surfer.

To view the original article written by Ross Fadner and provided by Financial Times on Media Post Publications, visit: http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=44881 /video ads on www.innovateads.com

The creation of the Internet has changed the way we gather information and the way we do business. While previously requiring a wired connection to access the web, new wireless and satellite advancements have brought the Internet out of the office and into the hands of consumers. Top makers of cell phones and PDAs have now begun implementing Internet browsing capabilities into these “go-anywhereâ€? wonders of technology. With this in mind, businesses may be changing their minds on the budgetary restrictions for their marketing expenditures.

Search Engine Marketers know that some of the most important pieces of real-estate today exist online. Having the top listings on Search Engine results pages means more impressions and click-throughs for your business. Bidding wars have existed for years regarding coveted spots on sponsored search results subsections of engines such as Google and Yahoo!. These eye-tantalizing locations could be in even higher demand with the expansion of mobile Internet technology.

When browsing, or more specifically searching, on a web-enabled mobile device, limited screen size and scrolling difficulties hinder the user from seeing the same number of search results as on a normal PC. This makes it virtually impossible for a business with a 7th ranked page, for example, from being seen by potential customers. For instance, using the XV6700 SmartPhone from Verizon Wireless, a mere five complete search results can be seen on Google. This includes the sponsored results, leaving only 3 or 4 natural results to be seen by the mobile user. While future viewing options will certainly be improving on such devices, there are limits to the size screen a person would be willing to slip into their pocket or handbag.

This reality can be quite disconcerting to those businesses that have spent thousands to have their site optimized for search engine listings. Certain keywords for each industry are in high demand and becoming one of the top three natural listings on a page of search results can be challenging. More and more companies today are offering marketing solutions resulting in higher search listing results and a more broad reach for a clients business information. With the popularity of web-capable mobile devices on the rise and the subsequent decrease in price that comes from a competitive market environment, these online marketing firms may be receiving more business in the near future.

Justin Garvin is Marketing Coordinator at www.LocalClick.com, a website dedicated to helping small, local businesses harness the power of the Internet. Justin has extensive experience with Search Engine Marketing and was educated by Pepperdine University’s distinguished Business Division.