Apologies To Austin Powers, Romney Introduces Mini-Mitt
Wednesday, Jun 20, 2007
“Dr. Evil, Austin Powers’ archrival, had a sidekick named ‘Mini-Me.’ The Romney campaign has ‘Mini-Mitt.’
“A thumb-sized Romney walks onto the home page of the presidential candidate’s Web site, pointing out helpful features before exiting, stage left.”
…
“The overlay is called an ‘iAd,’ which allows a host to superimpose a video message on a Web page, with the goal of increasing interest and user traffic.
“‘We are always looking for new ways to engage voters by incorporating the latest technology in our campaign and discovered the technology during that search,’ said Romney spokesman Kevin Madden.
“The campaign first used an ”iAd” last month, when Romney was trying to enlist 24,000 new volunteers in a single day.” …
ro see an example go to www.innovateads.com