Innovate Media

a full-scale online video production media company which serves online video

Archive for October, 2008

Thinking Locally With Online Video

Online video advertising isn’t just for the “big guys” anymore. In fact, online videos for locally owned small to medium businesses is one of the fastest growing segments of advertising on the web. According to The Kelsey Group’s U.S. Local Video Forecast, local online video ad revenues will increase from just $10.9 million in 2007 to $1.5 billion by the end of 2012. That’s an increase of more than 167 percent in just 5 years!

This is just another example of the power online video advertising has for any business owner. Online video has consistently proven to be both a popular and effective advertising medium on the web, capable of not only maximizing your conversions but also increasing interest in your business, product or service.

Imagine what adding online video advertising could do for your business!

Want to learn more?

Check out these articles and blogs:

Innovate Ads Blogs
http://www.innovateads.com/blog.php

“Local Online Video Advertising To Double”
http://www.fierceiptv.com/story/local-online-video-advertising-to-double/2007-02-22

“Local Online Video Advertising Growing”
http://www.thoughtequity.com/video/shell/txp/local-online-video-advertising-growing.do?title=Local%20Online%20Video%20Advertising%20Growing

“Local Online-Video Advertising To Soar, Reach $1.5 B in 2012″
http://www.marketingcharts.com/direct/local-online-video-advertising-to-soar-reach-15b-in-2012-5058/

“Local Online Video Advertising To Reach $1.5 Billion By 2012″
http://www.hitsearchlimited.com/news/999834/

Recession Proof Your Advertising Dollars

In the volatile economy we are living in the last thing most online marketers want to think about is advertising budgets. Looming forecasts on unemployment rates and consumer spending trends are not brimming with hope either.

So what is an online marketer to do? Just read below. I found a few articles of interest that deal specifically with online video advertisings appeal during an economic downturn.

So if you are ready to look on the bright side of a bad economy, check out the following for some refreshingly positive news:

“Online Video Ads Are A Good Bet In A Recession”
http://www.clickz.com/showPage.html?page=3631078

“Ad Slowdown Presents E-Commerce Investment Opportunity”
http://seekingalpha.com/article/98834-ad-slowdown-presents-e-commerce-investment-opportunity

“Internet Advertising Up 15.2% In First Half Of 2008″
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=92205