Innovate Media

In a report that is not at all surprising, Brink Media has found that men enjoy using the Internet. Shocking, right?

After surveying over 500 men in the all important 18-34 demographic about their Internet usage, they found almost 70 percent of the men replied “they could not live without the Internet.” Some respondents even said they spent most of their day on the web! More importantly, they found that men’s perceptions about online advertising were positive, especially when those ads included video. According to the study, 40 percent of the men said they paid more attention to ads that featured video than advertising that did not.

So what type of ads did they prefer? Site takeover advertising and ads that featured 5 second preroll videos were the most effective. However, the longer the video preroll became the percentage of men who found the ads effective lowered. Online banner ads and other online media ads worked as well, with 60 percent responding that they noticed these types of advertisements.

So what does this mean to you as an online advertiser?

Take notice of who you are advertising to. If a young male demographic is what you are catering to, don’t be afraid to be aggressive with your advertising. As the survey shows, site takeover ads and online video ads are effective for not only grabbing users attention but also impacting your brand awareness. Best of all? According to this survey, nearly half of all men who view online ads do go on to purchase a company’s product or service.

Want to learn more?

To view more information about this survey check out this:

“Report: Most Men (18-34) Don’t Mind Online Ads”

http://www.brandweek.com/bw/content_display/current-issue/e3ie36ce5eb50d8af30345975639668d82c?imw=Y

OK…. maybe not ADD but they do have short attention spans.

Research has shown that online viewers are more likely to stop watching video advertisements the longer they are. But a new study by Tubemogul is showing for the first time exactly when viewers start to move on from watching a video.

The results? Tubemogul found that most viewers click away after just a few seconds. According to the research, “most videos steadily lose viewers once “play” is clicked, with an average 10.39% of viewers clicking away after ten seconds and 53.56% leaving after one minute.” Half of your audience could be lost within the first 60 seconds of video play!

So what does this mean to the online marketer?

If you are advertising online with video you not only need to make sure that your videos are short and to the point but that your call to action is clearly stated in just the first few seconds. If not, you are more likely to lose your viewers, the people who are your potential clients and customers.

But don’t worry, not all is lost. The key to ensuring your viewers watch your video is to keep them engaged. And in fact, there is research on that too.

According to the study, “Watching The Web: How Online Video Engages Audiences,” engaged viewers make up about 40 percent of all online viewers. These viewers are more likely to watch a video all the way through, recall what they have seen and make a call to action.

So even though research shows viewers are more likely to leave a video after just a few seconds, as an advertiser you do have the power to keep viewers watching.

Want to learn more?

Check out these articles:

“Online Video Viewers have Short Attention Spans- New Tubemogul Research”
http://www.reelseo.com/tubemogul-viewers-attention/

“New Study- Engaged Online Video Viewers Pay Attention To Ads”
http://www.reelseo.com/new-study-engaged-online-video-viewers-pay-attention-to-ads/