Snack Attack: The New Video Snacking Trend
So what is the newest trend in online video viewing? Video snacking.
Video snacking is viewing videos in quick, short bursts; just enough to give viewers the information or entertainment they want or a reason to move on. Snacking on a video that at the most is only a couple of minutes long is all many online users can digest.
Why?
Because online, many of us still have limited attention spans. Although sites like Hulu are now available that allow extended viewing of television shows, most users video habits are in the ’second’ rather than ‘minute’ time frame.
In a recent report by somScore, they released data figures for video views from November 2008. Their findings show that more and more people are watching videos, about 146 million in fact, or 77% of the U.S. internet audience. This is up over a third from last year alone.
And although the audience for online videos has risen, their time spent watching a single video has not. The average online video play is only a little over 3 minutes.
The bottom line is that more people are watching more videos.
So what can you take from this as an online marketer?
That you have new options on advertising and marketing online.
A short, to the point, “video snack” may be just what you need for your online marketing campaign. A short video gives you a means of further elaborating on your product or service in a medium that is proving to be both popular with viewers and effective in increasing conversions.
Want to learn more?
Check out these sites:
“The Online Video Snacking Trend”
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100943
“Noontime Web Video Revitalizes Lunch At Desk”
http://www.nytimes.com/2008/01/05/business/media/05video.html
” ‘Video Snacking’ New Frontier For Media Creators
http://slashdot.org/article.pl?sid=08/01/06/0356213
Innovate Ads
http://www.innovateads.com/