Innovate Media

a full-scale online video production media company which serves online video

Archive for April, 2009

We're Going To AdTech!

The Innovate Media team will be in San Francisco this week for the annual AdTech conference.

The event, which brings together some of the biggest names in digital marketing, is being held at the Moscone Center, April 21-23. It’s going to be filled with more exhibits, speakers, information and advice than any online marketer can handle!

So why not come join us as we rub elbows with top digital marketers from across the globe. You can meet us at booth #2146.

Hope to see you there!

Video Spokespersons, Pickles and Surfing Unite

If this sounds like an interesting combination to you then you need to see this .

John Cecil, President and a founder of Innovate Media, was recently interviewed on Susan Bratton’s podcast “DishyMix.” The interview covers everything from the state of online video to surfing and, well, pickles.

Get a glimpse of what video spokesperson technology and the whole online video movement looks like from the perspective of a media expert by reading the podcast transcripts or listening to the complete interview at DishyMix.

Innovate Media On SearchEngineWatch.com

Innovate Media’s video spokesperson technology was mentioned in a blog today on SearchEngineWatch.com

Why?

Because adding a video spokesperson to a website can remarkably increase conversion rates.

In his blog on SearchEngineWatch.com, Tim Ash writes, “Recent tests on companies using Innovate Media Group’s video spokespeople suggests that dramatic gains can be realized.”

And they do.

With recent tests done by companies like Tandberg and ClosetWorld, they have each seen conversion rates jump from under 1 percent to 2.2 percent from the addition of video.

Tim’s advice: Test it out.

He suggests performing tests of your landing page conversion rates- both with and without a video spokesperson.

The dramatic results video can have on your conversion rates may surprise you.

But don’t just take our word for it.

You can find Tim’s full blog at the link below or visit SearchEngineWatch.com for more information, news, advice and blogs on everything related to search engine marketing.

“Using Video Spokespeople to Increase Landing Page Conversions”