Innovate Media

a full-scale online video production media company which serves online video

Archive for September, 2009

The #1 “Virtual Spokesperson” Company is….

Innovate Ads!

Yes, Innovate Ads, a division of Innovate Media, was rated the “Best Virtual Spokesperson” company for the second month in a row by Top SEOs.

And here we thought we were the only ones who admired our superb video quality, production values, talent, and the undeniable fact that our videos help increase conversions!

Thanks Top Seos!

Check out Innovate Ads to see our full range of products today!

Effective Online Marketing On The Cheap

Promoting your small business online doesn’t always mean cost effective. And although Fed Chairman Ben Bernanke may say the recession is “likely over”- he isn’t a small business owner. The rest of us, however, are more than likely still feeling the pinch of the biggest recession since the Great Depression.

If you still need to “recessionize” your online marketing tactics, here are a few tips courtesy of Newsweek. Read the full article, Online Add Deals Are Clicking” here.

-Up The Ante In SEO

Search engines are the top way to be found on the web. And it isn’t just about Google or Bing. Pay particular attention to the other ways you can be listed, from online directories and sites dedicated to local content. It may not seem worthwhile to list your business with the “little guys” but the bigger search sites, even Google, pull from these sites for their results.

-Banners and Boxes Oh My

Paying for the ads that you see in search results isn’t necessarily going to break the bank. Google’s AdWords let’s you create your own ads, plus you only pay when your ad is clicked.What could be better then that? How about running ads on local sites in your area. The cost is completely negotiable and you are guaranteed to target customers in your area.

-Ad Networks and Exchanges

With ad networks and exchanges offering better targeting then ever before, you can pay for a set CPM on ads that will run exactly where your customers will be looking. More eyeballs on your ads + targeted audience = more web traffic and conversions.

Hopefully, utilizing these tactics will help you soon feel that your out of the recession too. Best of luck!