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Home
Advertising
Direct Mail
Direct mail is the most common form
of direct marketing, advertising that
conveys its messages straight to the
consumer or another business rather
than using an intervening medium such
as television or print advertising.
FAST Marketing
Focused Advertising Sampling Technique:
an approach concentrating promotions
into a short space of time to saturate
the market.
Hover Ads
Hover ads are a way of displaying a
message on your web page. Hover ads
are used by more and more site owners
instead of the pop-up window. The reason
the Hover ads are preferred is that
pop-up blocking software cannot block
the new hover ads. More and more browsers
and toolbars block pop-up messages,
but hover ads are still displayed, and
gets more attention as well.
Insertion Order
A online or printed document that specifies
the details of an advertising campaign.
The terms of the agreement may also
be specified on the insertion order
or they may be placed in a separate
document but are almost always referred
to the insertion order if not present.
Interstitial
An intrusive type of advertisement that
loads between web pages without having
been requested by the visitor. Similar
to superstitials except they do not
load in the background.
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