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Home
Advertising
Island Position
A advertisement that is completely surrounded
by editorial material with no adjoining
advertisements to compete for the audiences
attention.
Make Goods
Adjustments made by a publisher to an
advertiser to make up for a shortfall
in contracted ad impressions or errors.
Media Kit
Information offered to potential advertisers
by publishers to help advertisers understand
the publihsers rates, visitor demographics,
terms, etc.
PopUnder
An ad that spawns a new browser window
in the background. Mostly loathed by
web surfers.
RealNames
A company that sells names associated
web address queries. This is mainly
for corporate brand name protection.
Some search engines now use that system
to generate search results. Companies
can buy their Real Name and their name
will be the first one returned for that
search query. For example, Coke-Cola
could buy Coke and have their webpage
returned first for any search on Coke.
Webcasting
A process where by sound and/or video
is broadcast online. The process can
deliver live or prerecorded information.
Often advertisements are inserted at
the beginning of the broadcast.
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