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Advertising Abbreviations
Make Goods
Adjustments made by a publisher to an
advertiser to make up for a shortfall
in contracted ad impressions or errors.
Max Loop Size
The maximum number of times an animated
graphic may repeat its loop. Normally
3-5 times
Max Time Length
The maximum number of seconds it takes
for an animated graphic to complete
one loop. Normally 10 to 20 seconds.
Media Kit
Information offered to potential advertisers
by publishers to help advertisers understand
the publishers rates, visitor demographics,
terms, etc.
Production
A function in an advertising agency
of producing letters and other direct
mail pieces. Also the programmers in
a service bureau who work on such direct
mail pieces.
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