|
#
| A
| B
| C
| D
| E
| F
| G
| H
| I
| J
| K
| L
| M
| N
| O
| P
| Q
| R
| S
| T
| U
| V
| W
| X
| Y
| Z
Home
Advertising Abbreviations
Remnant Space
Advertising space that remains unsold
right before it is about to be used
and thus often sold at a discount at
the last minute.
Subliminal
Subliminal persuasion is the use of
an advertising message presented below
the threshold of consciousness. A visual
or auditory message that is allegedly
perceived psychologically, but not consciously.
Also called subception.
Supertitials
Rich media advertisements that download
in the backround while a visitor is
reading a web page and launch a browser
window only when it has complete downloaded.
They are attractive to advertisers as
they permit larger and more interactive
ads than a traditional banner and since
they preload in the backround are not
as annoying as pop ups and intersitials.
Slogan
A short, memorable advertising phrase
that often appears in advertisements.
For example the athletic shoe maker
Nike's, "Just Do It".
|
