In the volatile economy we are living in the last thing most online marketers want to think about is advertising budgets. Looming forecasts on unemployment rates and consumer spending trends are not brimming with hope either.

So what is an online marketer to do? Just read below. I found a few articles of interest that deal specifically with online video advertisings appeal during an economic downturn.

So if you are ready to look on the bright side of a bad economy, check out the following for some refreshingly positive news:

“Online Video Ads Are A Good Bet In A Recession”
http://www.clickz.com/showPage.html?page=3631078

“Ad Slowdown Presents E-Commerce Investment Opportunity”
http://seekingalpha.com/article/98834-ad-slowdown-presents-e-commerce-investment-opportunity

“Internet Advertising Up 15.2% In First Half Of 2008″
http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&art_aid=92205

The Madison Avenue Journal just completed a three part interview on Innovate Media’s very own John Cecil. The article covers John’s history in the advertising field as well as his contribution to the online video ad medium. Check out www.madisonavenuejournal.com for more information or click below to be directly linked to each article. Congratulations John!

http://www.madisonavenuejournal.com/2008/09/22/the_innovator_john_cecil_part_one/

http://www.madisonavenuejournal.com/2008/09/23/yahoos_influence_on_john_cecil/

http://www.madisonavenuejournal.com/2008/09/24/john_cecil_on_google_r_o/

the Web

Irvine, California, August 15, 2008 – Innovate Ads, the leader in the production and delivery of video overlay technology, today announced the launch of iAds® Online Video Ad Banners - full motion, broadcast-quality video banners that meet IAB dimension standards and feature a real actor interacting with the product, logo or website message in a dynamic and innovative manner. Innovate Ads also provides third-party server capabilities to deliver the banners onto any site for any client, effectively making Innovate Ads a one-stop shop for the next generation of video banners.
“We created iAds Video Banners as an extension of our current Video Spokesperson business,” says John Cecil, president of Innovate Ads. “With the new Video Banners, clients can use new or existing video content and leverage those assets in their online media campaigns to increase click-through and conversions. “By creating display units that fit into IAB standard dimensions, our clients’ video banners can now be placed on publisher’s sites, portals and ad networks, making them more versatile and effective in driving increased views and results.”
As a pioneer in online video production and delivery, Innovate Ads has offered its clients an unprecedented level of lift through the addition of video, and, specifically, video spokespeople, by increasing viewer engagement, response and conversion to action. For example, adding a video spokesperson to a landing page can produce an increase in response, and, as a promotional ad unit, video spokespeople elicit a far greater response than traditional display ads. iAds Online Video Ad Banners are expected to similarly captivate viewers and increase response and conversions.
“Because the actor in the iAds Video Banner can also be the spokesperson in the on-site video, a sense of continuity and credibility will be established for the viewer,” said Cecil of the connection between the new banners and the video served on a client’s landing page or website. “Test usage of iAds Video Banners already show an increase in conversions.”
To view examples of the new iAds Video Banner technology, visit:
HYPERLINK “http://www.innovateads.com/examples.php” http://www.innovateads.com/examples.php