If this sounds like an interesting combination to you then you need to see this .

John Cecil, President and a founder of Innovate Media, was recently interviewed on Susan Bratton’s podcast “DishyMix.” The interview covers everything from the state of online video to surfing and, well, pickles.

Get a glimpse of what video spokesperson technology and the whole online video movement looks like from the perspective of a media expert by reading the podcast transcripts or listening to the complete interview at DishyMix.

Innovate Media’s video spokesperson technology was mentioned in a blog today on SearchEngineWatch.com

Why?

Because adding a video spokesperson to a website can remarkably increase conversion rates.

In his blog on SearchEngineWatch.com, Tim Ash writes, “Recent tests on companies using Innovate Media Group’s video spokespeople suggests that dramatic gains can be realized.”

And they do.

With recent tests done by companies like Tandberg and ClosetWorld, they have each seen conversion rates jump from under 1 percent to 2.2 percent from the addition of video.

Tim’s advice: Test it out.

He suggests performing tests of your landing page conversion rates- both with and without a video spokesperson.

The dramatic results video can have on your conversion rates may surprise you.

But don’t just take our word for it.

You can find Tim’s full blog at the link below or visit SearchEngineWatch.com for more information, news, advice and blogs on everything related to search engine marketing.

“Using Video Spokespeople to Increase Landing Page Conversions”

So what is the newest trend in online video viewing? Video snacking.

Video snacking is viewing videos in quick, short bursts; just enough to give viewers the information or entertainment they want or a reason to move on. Snacking on a video that at the most is only a couple of minutes long is all many online users can digest.

Why?

Because online, many of us still have limited attention spans. Although sites like Hulu are now available that allow extended viewing of television shows, most users video habits are in the ’second’ rather than ‘minute’ time frame.

In a recent report by somScore, they released data figures for video views from November 2008. Their findings show that more and more people are watching videos, about 146 million in fact, or 77% of the U.S. internet audience. This is up over a third from last year alone.

And although the audience for online videos has risen, their time spent watching a single video has not. The average online video play is only a little over 3 minutes.

The bottom line is that more people are watching more videos.

So what can you take from this as an online marketer?

That you have new options on advertising and marketing online.

A short, to the point, “video snack” may be just what you need for your online marketing campaign. A short video gives you a means of further elaborating on your product or service in a medium that is proving to be both popular with viewers and effective in increasing conversions.

Want to learn more?

Check out these sites:

“The Online Video Snacking Trend”
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=100943

“Noontime Web Video Revitalizes Lunch At Desk”
http://www.nytimes.com/2008/01/05/business/media/05video.html

” ‘Video Snacking’ New Frontier For Media Creators
http://slashdot.org/article.pl?sid=08/01/06/0356213

Innovate Ads
http://www.innovateads.com/