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Archive for December, 2008

Newsflash: Men Love Online Video Advertising

Monday, December 15th, 2008

In a report that is not at all surprising, Brink Media has found that men enjoy using the Internet. Shocking, right?

After surveying over 500 men in the all important 18-34 demographic about their Internet usage, they found almost 70 percent of the men replied “they could not live without the Internet.” Some respondents even […]

It’s Proven: Online Video Viewers Have ADD

Tuesday, December 2nd, 2008

OK…. maybe not ADD but they do have short attention spans.

Research has shown that online viewers are more likely to stop watching video advertisements the longer they are. But a new study by Tubemogul is showing for the first time exactly when viewers start to move on from watching a video.

The results? Tubemogul found that […]