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Advertising Statistics
Sponsorships
A form of advertising in which an advertiser
pays to sponsor a section of a web site.
It may take the form of the typical
banner and/or text that mentions "this
section sponsored by:". Works best
when the content of the sponsored web
page is directly related to but not
competitive with the advertisers products
or services.
Targeted
Refers to advertisements that are aimed,
on the basis of demographic analysis,
at one specific subsection of the market.
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