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Home
Banner Advertising
Favicon
A small icon that some browsers display
next to a bookmark when the site is
viewed. It is placed in the root of
a website and named "favicon.ico".
Frequency Cap
The maximum number of times or length
of times a site visitor will be shown
the same or related advertisements.
Frequency
A term used to describe the number of
times the same advertisement is shown
to the same visitor during a particular
session or time frame. This can be accomplished
through the use of cookies.
GIF
The graphical interchange format (GIF)
is a graphical file extension. Most
banner advertisements are created in
the GIF format. More popular than the
JPEG format. GIF89a or animated GIFs
are a sequences of standard GIF images
combined to create animated banners.
These animated banners tend to generate
higher click through rates than non-animated
banners.
Graphical Search Inventory
Banners, and other types of advertising
units which can be synchronized to search
keywords. Includes pop-ups, browser
toolbars and rich media.
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