|
#
| A
| B
| C
| D
| E
| F
| G
| H
| I
| J
| K
| L
| M
| N
| O
| P
| Q
| R
| S
| T
| U
| V
| W
| X
| Y
| Z
Home
Banner Advertising
Hover Ads
Hover ads are a way of displaying a
message on your web page. Hover ads
are used by more and more site owners
instead of the pop-up window. The reason
the Hover ads are preferred is that
pop-up blocking software cannot block
the new hover ads. More and more browsers
and toolbars block pop-up messages,
but hover ads are still displayed, and
gets more attention as well.
House Ads
A type of banner advertisement that
a web site publisher runs in an ad space
when no paying advertisement is available
to fill the space. Typically filled
with an advertisement promoting one
of the web sites services, products
or features.
Impression
This term is often used to tell advertisers
how many times their banner ad was seen
by visitors viewing the page. Impressions
(page views) describe the information
received by a Web site visitor after
he or she has downloaded all the elements
(text and graphics) that make up a single
Web page. A reasonable rule of thumb
is that approximately 10 "hits"
equals one page impression. See also
hit.
Landing Page
The page on a web site where one is
taken after clicking on a advertisement.
While this can be any page, it is often
a page designed to expand on the service
or product mentioned in the initial
advertisment.
MRR
Monthly rental rate (MRR) is the rate
at which a given number of impressions
over the period of a month are sold
at.
Next
|
