Blogs are about companies developing a direct relationship with their customers ~ a close two way relationship. All companies should develop blogs to learn and react to what is being said about their products and services. If you look past the current state of the medium you will come to the same conclusion we have: blogs are the most explosive and important change taking place in advertising that the industry has ever seen. Potential customers are out there accessing information looking around for opportunities, deals and partners – you can get in front of them by entering the blogging game – if you aren’t blogging your competitors are – or will be soon!