Effective Online Marketing On The Cheap
Promoting your small business online doesn’t always mean cost effective. And although Fed Chairman Ben Bernanke may say the recession is “likely over”- he isn’t a small business owner. The rest of us, however, are more than likely still feeling … Read More
The End Of Yellow Pages?
It’s true- the death of the Yellow Pages seems to be coming. According to a recent study conducted by TMP Directional Marketing, the internet is now officially the top way consumers find information about local businesses. Yellow Pages are out. … Read More
It Worked For Obama…
In this new media age online video ads are everywhere, and they seem to be working. Just look at this years Presidential campaign for example. The role of online video made running for President an entirely new game. Videos flourished … Read More
Thinking Locally With Online Video
Online video advertising isn’t just for the “big guys” anymore. In fact, online videos for locally owned small to medium businesses is one of the fastest growing segments of advertising on the web. According to The Kelsey Group’s U.S. Local … Read More
Why You Need a Website
Q: My business is very small, just me and two employees, and our product really can’t be sold online. Do I really need a website? A: That’s a good question. In fact, it’s one of the most important and most … Read More
Local Internet Marketing – A Lesson From Curacao!
I just spent a relaxing week in Curacao, an island off the coast of Venezuela. We stayed at some quaint apartments overlooking a bay called the Spanish Waters. This place is really off the beaten path. Our day started with … Read More
Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your “brick and mortar” location? … Read More
Marketing with the Internet
Are you fully leveraging the power of the Internet with your marketing efforts? It’s kind of amazing, but I still meet lots of small business owners who don’t think the Internet is crucial for their success. “I’m just a small … Read More
Internet Marketing Strategies for Local Business
Now more then ever profitable opportunities exist to promote your local business on the Internet. Through search engine optimization, pay per click advertising, email marketing and local listings, you can connect with a willing audience. Your customers are turning to … Read More
4 Steps to Improve Your Search Engine Marketing Strategy
Search engine marketing can be a complex and scary topic. Endless opportunities to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory. So, what you don’t need when you’re evaluating or creating … Read More
Pay Per Click in 2006 – The Latest News and Tactics in PPC Search Engine Marketing
If you have researched search engine marketing to any extent, then you have probably heard of the PPC search engine movement. Early on, many people dismissed the longevity of PPC (Pay Per Click) advertising, but it has recently become obvious … Read More
Local Search Marketing Makes the Phone Ring!
Local Search Marketing provides you, the business owner, with the most targeted and cost effective customer acquisition opportunity. Your customers are more and more often searching for businesses like yours on the Internet. Studies show that these customers have a … Read More
Mobile devices heating up SEM game
The creation of the Internet has changed the way we gather information and the way we do business. While previously requiring a wired connection to access the web, new wireless and satellite advancements have brought the Internet out of the … Read More