Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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Computer

Platform
The type of computer or operating system (OS) on which a software application is designed to operate on. Two computer platforms include PC & Macintosh while two software platforms include Windows & Unix.

Plug-in
A computer software program installed and used as part of a web browser. Once installed, plug-in applications are recognized by the browser and its function integrated into the main HTML file being presented.

Real Audio
A computer software program from Real that enables web sites to serve audio files to visitors by streaming the file so that visitors do not have to wait for the entire file to download before it begins.

Tape
Magnetic tape is 1/2 inch wide, and holds about 300,000 customer records (depending on its size). Tape records are sequential (one after the other) whereas disk records can be in random order. Tape is the cheapest way to store information, but the data is hard to get at. Tape is used for backup and for sending information from one computer to another. Direct marketing tapes are 9 track, and 1600 or 6250 bytes per inch. They are ASCII or EBCDIC.

Terminal
A device that looks like a television screen with a keyboard which, when hooked up to a computer, enables you to enter data into the computer, and receive data from it which you see on the screen. The alternative to a terminal is a PC.

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