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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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Databases

Hallway Pages
Most search engines which scour the internet for new web pages to add to their database give better rankings to pages they "found" than pages that were submitted on the "Add URL" page. Hallway pages are basically a list of links to all the pages in a web site that the designer wants indexed by search engines. By submitting the Hallway page, rather than the index page, the web site is likely to be indexed faster, more completely, and get better rankings.

ID Number
A number assigned to a record to help to relate it to other records in the computer which have the same ID.

Identification
The process whereby a customer identifies himself with the company which provides him with products or services

Infrastructure
The process of maintaining a database: nightly backup, cleaning, merge/purge, duplication, update, etc.

Offline
An offline database is kept on magnetic tape or cartridge. You cannot call up a record instantly from an offline database.

 

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