Through our own first-hand experience with action sports and the accompanying lifestyle, we at Gherkin Ruckus are able to provide our clients with the most authentic insight imaginable to reach this fast-emerging market. We are not only members of this community, we are seasoned advertising and media professionals who have learned to walk the line effortlessly. Gherkin Ruckus is the link between mainstream America and the action sports community, a connection that was nonexistent until now.   Gherkin Ruckus is the one place any company needs to go to reach the action sports community and the demographic that shares its lifestyle. At Gherkin Ruckus we employ the most powerful and effective media solutions available for companies who would otherwise be approaching their target audience blindly. We also create the advertising concepts using a tone and language that is implicit and widely accepted by this often hard to reach community.   Gherkin Ruckus is the only company that packages marketing messages on multiple mediums: print, online, email/viral marketing, TV, athlete representation, events, new advertising concepts, promotions and prduct placement. We don't just sell the media necessary to reach the action sports market, we integrate companies into the market by promoting their message through all mediums. By using this method of advertising businesses are guaranteed their message won't be missed.   The action sports community is comprised of individuals of all ages, backgrounds and professions, many of whom posses and exuberant amount of buying power. They are growing in number by the minute, and they are everywhere: riding bikes in Utah, rock climbing in Arizona, surfing in California, skateboarding in New York and snowboarding in Colorado. At Gherkin Ruckus we believe that while they may occupy various parts of the globe and enjoy different activities, the unique individuals that serve as the framework of the action sports community still share many of the same values and the same inherent zest for life. The music they enoy, the labels they wear, the cars they drive, and the countless other aspects of their lives are similar, and they can all be targeted simultaneously. With our resources, businesses are finally able to reach each and every one of these individuals with one comprehensive media package.   The following are just a few of the many action sports that can be targeted with the media and advertising expertise of Gherkin Ruckus: snowboarding, skateboarding, surfing, motocross, bmx wakeboarding, skiing, rock climbing, mountain biking, windsurfing, hiking, water sking and sky diving.