Guerilla Marketing – On the Loose
Guerilla marketing is unconventional way to advertise–you can run, but you canât hide. It is form of undercover marketing in a sense. This concept is one of the future, and one that we are expected to see walking your pooch, hanging out at your favorite hot spot or simply taking out the trash. Advertising has no boundaries. These promotions are sometimes designed so that the target audience is left unaware they have been marketed to making them virtually unavoidable.
The days of direct mailers, flyers and other traditional advertising tactics are growing obsolete. People in the field have coined âguerilla marketingâ? as a way for you to catch ads throughout your day. What does this mean? Let me give you an example: expect to see television ads pop up at your local grocery store as you wait in line, expect to see them in the sky, on the floor, anywhere you can think of–unavoidable. Ads will now track you in places you would never expect.
As time goes on and technology advances, our attention spans become shorter. Companies realize this, and know that they must get to their buyers in quick, alternative ways that are virtually inescapable. For this reason alone, guerilla marketing is going to sneak its way into our schedule. With that said, rememberâ¦you canât hide.