Innovate Media Helps Boost Napster’s Conversion Rates
Drum roll please….
The results are in! Innovate Media helped Napster increase conversion rates for Napster.
How?
Through online video of course!
With the deployment of an online video spokesperson onto the Napster homepage, the company saw a dramatic lift in subscription rates of its interactive music delivery service. Using Innovate Media’s overlay video technology, an online spokesperson came onto the screen each time a visitor went to Napster.com. The spokesperson clip gave a direct call to action, to sign up with the service, which is how Napster saw such a significant increase.
And it’s not just Napster seeing these results. ALL of our clients see an increase in conversions once they add video to their online marketing campaigns.
To learn more about Napster’s success story, click here for the full press release. And to learn more about our video spokesperson product, please visit Innovate Ads.