It Worked For Obama…
In this new media age online video ads are everywhere, and they seem to be working. Just look at this years Presidential campaign for example. The role of online video made running for President an entirely new game. Videos flourished from each candidate, both online and off, to help spread their messages and ideologies. John McCain posted videos through his website and on YouTube to attract the attention he felt he was lacking from the mainstream media. President-elect Barack Obama combined his videos with a tech savvy campaign of social networking, e-mails, and text messages. In a constantly evolving media age did this help him win the election?
Online videos are not only a phenomenon, but a clear and effective choice when it comes to advertising online. Never before has online video been so widely used and distributed, being available and affordable to not only Presidential candidates with multi million dollar marketing budgets but to small town businesses who are just looking to spread the word.
So if online video worked for Obama, why can’t it work for you?
Want to learn more?
Check out these links:
“In Obama-McCain Race, YouTube Became A Serious Battleground For Presidential Politics”
http://www.usnews.com/articles/news/campaign-2008/2008/11/07/in-obama-mccain-race-youtube-became-a-serious-battleground-for-presidential-politics.html
“Barack Obama Used Net Effectively For Fundraising, Organizing, And Advertising”
http://www.rockymountainnews.com/news/2008/nov/10/barack-obama-used-net-effectively-for-organizing/
“Online Video Ads To Surge, Per eMarketer”
http://www.adweek.com/aw/content_display/news/agency/e3ic75447be81df667c5adc21dbcf0a5895
“Online Video Explosion A Great Marketing Opportunity”
http://www.live-pr.com/en/online-video-explosion-a-great-marketing-r1048215571.htm