A media sales and marketing expert, John has over 15 years of media experience that includes strategy, sales, marketing, business development, advertising, branding, PR and affiliate marketing across every medium in the industry. His career has put him right in the middle of emerging media/technologies with his involvement in cable television in the early ‘90’s and his time in the beginning years of the Yahoo! organization which gave him extensive knowledge of the online advertising and promotion business.

Since 2003, John as been the president of Innovate Media taking advantage of his overall media experience to create a media solutions company providing expertise and services to clients. John joined Innovate Media after the acquisition of his company - Gherkin Ruckus which served as one of the most widely respected action sports marking services/media representation agencies in the industry that served clients that included Nissan, Universal Pictures, Billabong USA and Ocean Pacific.

Prior to Gherkin Ruckus Cecil has held positions with such media companies as Lifetime Television, A&E Television and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California.

A native of California, Cecil received his BA in speech from San Diego State University. He resides in Newport Beach, California with his wife and two daughters.