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B
Banner Exchange
A Internet service that provides free
banner impressions to those willing
to place free banners on their sites.
A typical exchange ratio is for every
2 banners one shows for free, they get
one of their banners shown for free
on some one else's site. The company
running the banner exchange takes the
other impression and tries to sell it.
Blind Link
A text or graphical hyperlink which
does not clearly indicate where the
hyperlink leads to.
Blind Traffic
Web visitor traffic that is generated
using blind links.
Boutique
An agency that provides a limited service,
such as one that does creative work
but does not provide media planning,
research, etc. Usually, this refers
to a relatively small company.
BPS
Bits Per Second (BPS) is a measurement
of how much data, called bits, can be
transferred through a network connection
in one second. When the amount goes
over 100,000 bps it will often be shorted
to 1 mega bit per second (mbps).
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