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ClickZ
resource for online business with hundreds
of articles on ad management, banner
campaigns, banner design, branding,
creative content, direct marketing,
and more.
Click Rate
The percentage of impressions that resulted
in a click through. Calculated by dividing
the number of clicks by the number of
impressions. For example if a banner
was click on 13 times after being displayed
1000 times, the banner would have a
click rate of ( 13 ÷ 1000 = .013
) 1.3%. This is also commonly know as
a banners click through rate.
Click Through
The action of clicking on a banner and
having ones browser automatically redirected
to the web page a banner is hyperlinked
to.
Click Through Rate
The percentage of impressions that resulted
in a click through. Calculated by dividing
the number of clicks by the number of
impressions. For example if a banner
was click on 13 times after being displayed
1000 times, the banner would have a
click rate of ( 13 ÷ 1000 = .013
) 1.3%. This is also commonly know as
a banners click rate.
Clicks
The number of click throughs that have
occurred as a result of a user clicking
on a banner and being redirected to
an advertisers web page.
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