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F
Filter Words
This term is often confused with Stop
Words. Filter words are common words
that search engines remove from web
pages before adding them to their databases.
These include words along the lines
of (the,is,an,of,for,do). As you can
imagine, removing these words can save
search engines enormous amounts of database
space.
Frames
An HTML tag construct for making a website
appear to have multiple windows within
one browser. A frame with links can
remain static while clicks cause a different
frame to be updated. Most serious websites
stay away from frame usage because of
browser compatibility problems and search
engine problems. Most search engines
will not index a framed site.
Frequency Cap
The maximum number of times or length
of times a site visitor will be shown
the same or related advertisements.
Freshbot
Googles webcrawler/spider has two modes
of operation. One is a "deepcrawler"
that indexes the entire web once or
twice a month. The second mode is a
spider that downloads high ranking or
frequently updated pages approximatly
every 24 to 72 hours. That daily mode
is called "freshbot" to reflect
the "fresh" tag Google puts
next to recently updated pages in search
results.
FSI
Free Standing Insert. Usually a coupon
or other promotion found in a magazine
or newspaper. The least expensive way
to distribute coupons.
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