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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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H

Hidden Layer
A group of internal nodes inside of a neural network which it uses to build a model. The less known about hidden layers by non-statisticians, the better.

Hit
A hit occurs when a surfer downloads a file for viewing in his or her Web browser. Every time a site's Web server passes information (text, graphics, calls to CGI scripts, MIDI recordings, QuickTime movies) to an end user, it records a hit in the log file with that file's path name. For example, if you download a Web page containing text and three images, you will have registered five hits -- one hit for the HTML page, one hit for the text file, and one hit for each graphic file. The Web server hosting these files keeps track of the number of accesses made by each viewer and stores this information in a log file. Hits are not the best measure of how many people are viewing your site; however, they do tell you exactly what your viewers are downloading.

Hourly Totals
The number of page views or visits your webpage received each hour during the last 24 hours.

Hover Ads
Hover ads are a way of displaying a message on your web page.
Hover ads are used by more and more site owners instead of the pop-up window. The reason the Hover ads are preferred is that pop-up blocking software cannot block the new hover ads. More and more browsers and toolbars block pop-up messages, but hover ads are still displayed, and gets more attention as well.

Hot Linking
Process by which one links to an image stored on one site yet it appears on one or more other sites. If done without permission, this is considered unethical since one is using bandwidth they are not paying for.

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