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Home
H
House Ads
A type of banner advertisement that
a web site publisher runs in an ad space
when no paying advertisement is available
to fill the space. Typically filled
with an advertisement promoting one
of the web sites services, products
or features.
Hybrid search engines
The new generation Hybrid search engines
combine a directory with a search engine
to give their visitors the most relevant
and complete results. Today the top
ten search sites are hybrids. For example,
Yahoo! started out as a directory, but
now it supplements its manually compiled
listings with search results from Google,
a search engine. On the other hand,
Google uses Open Directory Project's
directory to enrich its automatically
generated listings.
HTML
Hyper Text Markup Language (HTML) is
a computer programming language that
helps control the format of a documents
content and design on the world wide
web. An HTML editor is a software program
that enables one to easily create HTML
pages.
Hyperlink
HTML code that when clicked on redirects
ones browser to another web page. Most
banners are hyperlinked to the advertisers
web page.
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