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I
Identification
The process whereby a customer identifies
himself with the company which provides
him with products or services
Infrastructure
The process of maintaining a database:
nightly backup, cleaning, merge/purge,
deduplication, update, etc.
Incentivized Click
A type of click through in which the
person clicking on the advertisement
does so in order to receive some reward.
Often results in low visitor quality.
Insertion Order
A online or printed document that specifies
the details of an advertising campaign.
The terms of the agreement may also
be specified on the insertion order
or they may be placed in a separate
document but are almost always referred
to the insertion order if not present.
Interstitial
An intrusive type of advertisement that
loads between web pages without having
been requested by the visitor. Similar
to superstitials except they do not
load in the background.
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