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Home
P
POP3
Post Office Protocol. The common protocol
used to connect with an email server.
PopUnder
An ad that spawns a new browser window
in the background. Mostly loathed by
web surfers.
Pay Per Lead
The amount a website spends to acquire
leads.
PR0
The search engine Google is based upon
link counting. The more quality links
that a website has, the better its "page
rank" (PR). Page Rank values can
range from 0 to 10. A site that has
just started or been penalized by Google
will have a PR of 0.
Paid Inclusion
Advertising program where pages are
guaranteed to be included in a search
engine's index in exchange for payment,
though no guarantee of ranking well
is typically given. For example, Looksmart
is a directory that lists pages and
sites, not based on position but based
on relevance. Marketers pay to be included
in the directory, on a CPC basis or
per-URL fee basis, with no guarantee
of specific placement. Also see XML
Feeds.
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