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Paid Listings
Listings that search engines sell to
advertisers, usually through paid placement
or paid inclusion programs. In contrast,
organic listings are not sold.
Pay-for-Performance
Term popularized by some search engines
as a synonym for pay-per-click, stressing
to advertisers that they are only paying
for ads that "perform" in
terms of delivering traffic, as opposed
to CPM-based ads, where ads cost money,
even if they don't generate a click.
Paid Placement
Advertising program where listings are
guaranteed to appear in response to
particular search terms, with higher
ranking typically obtained by paying
more than other advertisers. Paid placement
listings can be purchased from a portal
or a search network. Search networks
are often set up in an auction environment
where keywords and phrases are associated
with a cost-per-click (CPC) fee. Overture
and Google are the largest networks,
but MSN and other portals sometimes
sell paid placement listings directly
as well. Portal sponsorships are also
a type of paid placement.
Pay per click search
engine
Search engine where results are ranked
according to the bid amount, and advertisers
are charged when a searcher clicks on
the search listing.
Pay per click search
engines
Search engines where web sites can bid
for which placement they want.
Web site owners pay the search engines
every time someone clicks on the link
of the search engine. This way you only
pay for actual visitors, not just for
impressions.
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