Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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R

Real Audio
A computer software program from Real that enables web sites to serve audio files to visitors by streaming the file so that visitors do not have to wait for the entire file to download before it begins.

Real Time
A term used to describe immediate results. For example, an advertiser may need real time statistics on how their campaign is performing rather than statistics that are updated hourly or daily or weekly.

Referring Page
The web page that a visitor was previously at before arriving to the current page as a result of clicking a hyperlink on the previous web page.

Regional
Often used to describe web page requests that originated from a similar geographical area. This is measured by analyzing a server's log files for requests from ISPs and then aggregating those requests by region according to the ISPs geographical location.

Remnant Space
Advertising space that remains unsold right before it is about to be used and thus often sold at a discount at the last minute.

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