Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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T

Text Links
Text that is hyperlinked to another web page. Can be found on web sites or in newsletters and email. Often identified by appearing in blue with a line under it. When clicked on, the visitor will be taken to the page the text was hyperlinked to.

TLD
Top level domain (TLD) is the domain name extension that follows a domain name. For example in the US .com is used for businesses, .edu for education institution, .net for networking companies, .gov for government agencies, .mil for the military and .org for non profit organizations. In addition, most countries have been assigned a two letter TLD such as .ca for Canada and .uk for United Kingdom.

Trap Door
A trap door is a type of banner advertisement that leads to a page that does not easily allow the visitor to return to the previous page the banner was on. This is accomplished by using a meta refresh tag set to 0 on the destination page immediately sending them to another page or launching a browser windows that has hidden the browsers back button.

Tape
Magnetic tape is 1/2 inch wide, and holds about 300,000 customer records (depending on its size). Tape records are sequential (one after the other) whereas disk records can be in random order. Tape is the cheapest way to store information, but the data is hard to get at. Tape is used for backup and for sending information from one computer to another. Direct marketing tapes are 9 track, and 1600 or 6250 bytes per inch. They are ASCII or EBCDIC.

Terminal
A device that looks like a television screen with a keyboard which, when hooked up to a computer, enables you to enter data into the computer, and receive data from it which you see on the screen. The alternative to a terminal is a PC.

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