Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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U

URL
Uniform Resource Locator (URL) is the Internet "address" of a web site or web page on the world wide web. For example our sites URL is http://www.adratesonline.com. A browser requires this information in its location box in order to load a web page. Can be pronounced "you-are-ell" or "earl."

Usability
Usability is the degree to how efficiently and effectively users can accomplish what they are trying to do on your Web site.

USP
Abbreviation for unique selling proposition. The unique benefits that a companies products or services offer customers.

Unique visits
Individuals who have visited a Web site (or network) at least once in a fixed time frame, typically a 30 day period.

Unique visitor
A unique visitor is someone with a unique address who is entering a Web site for the first time that day (or some other specified period). Thus, a visitor that returns within the same day is not counted twice. A unique visitors count tells you how many different people there are in your audience during the time period, but not how much they used the site during the period.

Update
To modify a database record to insert new information into it, or to delete it. Updating is either done in batch mode (fast and cheap) or online (slow and costly).

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