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Home
W
Wordtracker
A web-based service that enables you
to research keywords for optimizing
on your site.
Webmaster
A term used loosely to describe an individual
assigned to administering a web site.
Typical duties might include updating
pages, correcting errors, fixing links
or responding to technical inquiries.
Webmercials
Full screen animated ads accompanied
by professional voice over and sound
effects. Usually appear between web
pages for 5-30 seconds and used for
branding purposes.
Web copywriting
Copywriting specifically aimed at an
online audience. It shares many of the
ground rules of offline copywriting,
but has quickly evolved to become a
stand-alone science. Recently it has
also begun taking into account how spiders
see web pages. Although there are many
who feel copywriters should focus on
converting visitors to customers and
not be concerned with getting visitors,
there are strong arguments for SEO considerations
to form part of web copywriting
Weighting
Describing the technique search engines
use to compare the relevance of different
documents to a query. Search engines
effectively "weigh" different
pages based on things like the occurrence
of keywords in the title etc. in order
to list documents in order from most
to least relevant.
World Wide Web
A part of the Internet containing web
pages that can be viewed using a browser.
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