Orange County ad agency
 
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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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B
B2B
Business to business (B2B) is a business model by which a business's main customers are other businesses. Common B2B web sites include online marketplaces where companies can buy raw materials, supplies & equipment.

Backbone
That part of the Internet infrastructure consisting of high speed telecommunications lines that carry the bulk of Internet traffic to smaller regional networking companies and ISPs. If there is a problem on the backbone web pages and banner advertisements may not load as fast or at all.

Backlinks
All the links pointing at a particular web page. Also called inbound links.

Backlink
Backlinks are links pointing at a specific page. Most major search engines allow you to see who is linking to a page or site. That process is called "checking backlinks". Some toolbars have shortcuts for this process. The syntax is often "link:http://example-url-here.

Bait-&-Switch
The act of submitting one page to a search engine, waiting for the search engine to spider it, then replacing the page with another.

 

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