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C
Cache
A type of computer memory that stores
previously accessed documents locally
so that they can be accessed faster
should they be needed again. If you
go back to a web page that you have
previously visited, much of the pages
content may be able to be accessed from
your cache instead of requesting the
data from the server againthus decreasing
the time it takes to load the page.
Cache Bursting
This process, also known as "defeating
cache", is accomplished by adding
a random number to the banner HTML each
time the page is reloaded. This causes
a separate banner request to be sent
to the server, thus insuring the banner
is not cached and banner advertisement
impressions are not undercounted.
Campaign
The process of planning, creating, buying
and tracking an advertising project
from start to finish.
CASIE
The Coalition for Advertising Supported
Information and Entertainment (CASIE)
is an advertising industry trade group
founded in 1994 by the Association of
National Advertisers (ANA) and the American
Association of Advertising Agencies
(AAAA) for the benefit of those involved
in the interactive advertising industry.
Click Popularity
A measure of the relevance of sites
obtained by noting which sites are clicked
on most and how much time users spend
in each site.
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