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G
Gateway Domain Names
A domain name who's purpose is to direct
traffic to a main site. The Gateway
domain often will have major keywords
in the domain name to catch surfers
searching for a related subject.
GoTo
A search engine that sells keywords
via auctions. Goto has gained in popularity
with Webmasters in 1999. Webmasters
can bid on keywords. When a user searches
Goto and clicks on a search result.
GIF
The graphical interchange format (GIF)
is a graphical file extension. Most
banner advertisements are created in
the GIF format. More popular than the
JPEG format. GIF89a or animated GIFs
are a sequences of standard GIF images
combined to create animated banners.
These animated banners tend to generate
higher click through rates than non-animated
banners.
Graphical Search Inventory
Banners, and other types of advertising
units which can be synchronized to search
keywords. Includes pop-ups, browser
toolbars and rich media.
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