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I
IAB
Founded in 1996, the Interactive Advertising
Bureau (IAB) is the leading online global
advertising industry trade association
with over 300 active member companies
in the United States alone. IAB activities
include evaluating and recommending
standards and practices, fielding research
to document the effectiveness of the
online medium and educating the advertising
industry about the use of online and
digital advertising.
Image Maps
A single image broken up into parts,
or slices. These are often used for
navigation. Different areas of a single
image can be linked to different pages.
Image maps are fine to use, as long
as accompanying text links and ample
body copy is included as well on all
pages.
Incoming link
A link on another web site that is to
your web site.
Index
The collection of information a search
engine has that searchers can query
against. With crawler-based search engines,
the index is typically copies of all
the web pages they have found from crawling
the web. With human-powered directories,
the index contains the summaries of
all web sites that have been categorized.
ID Number
A number assigned to a record to help
to relate it to other records in the
computer which have the same ID.
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