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Home
L
Landing Page
The page on a web site where one is
taken after clicking on a advertisement.
While this can be any page, it is often
a page designed to expand on the service
or product mentioned in the initial
advertisement.
Lead
Term used to describe a person or company
that has expressed interest in an offer.
Companies follow up on leads in hopes
of converting them into customers.
Lead Product
A type of product, may be sold at a
loss, that is used to help companies
generate new customers.
Life Time Value
Term used to describe the monetary value
of a customer to a company over the
cutomers lifetime.
Link Text
The text that is contained within a
link. For example, search engine is
a link that contains the link text "search
engine."
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