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R
Raid
Redundant Array of Inexpensive Disk,
a new technique for storing records
on PCs and mainframes. Greatly reduces
the cost of disk storage.
Random Access
Modern computer disks can access database
records in random fashion. The opposite
is sequential access. Random access
makes database marketing possible.
Reciprocal Link
A link you place on your web page with
the understanding that the linked web
page will create a link to your site.
Relational
A relational database is what is needed
for database marketing. Such a database
is kept on disk and consists of related
files (name and address, orders) which
are related to each other by ID numbers
and accessed by indexes.
Relationship Marketing
The process of building a relationship
with customers which results in the
customers becoming more loyal, buying
more, and staying as customers. Another
word for database marketing.
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