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Orange County advertising agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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R

Raid
Redundant Array of Inexpensive Disk, a new technique for storing records on PCs and mainframes. Greatly reduces the cost of disk storage.

Random Access
Modern computer disks can access database records in random fashion. The opposite is sequential access. Random access makes database marketing possible.

Reciprocal Link
A link you place on your web page with the understanding that the linked web page will create a link to your site.

Relational
A relational database is what is needed for database marketing. Such a database is kept on disk and consists of related files (name and address, orders) which are related to each other by ID numbers and accessed by indexes.

Relationship Marketing
The process of building a relationship with customers which results in the customers becoming more loyal, buying more, and staying as customers. Another word for database marketing.

 

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