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V
Valid Hits
A term used to differentiate between
successful click throughs by individuals
and those that may have resulted in
a server error or were generated by
a some kind of automated software program
such as a search engine spider.
Virual Marketing
Advertising that propagates itself by
web visitors use of a web sites feature
or service. For example, most administrators
of free web based email accounts attach
an advertisement at the end of each
message each time a user sends an email.
Visit
A series of page requests by a visitor
without 30 consecutive minutes of inactivity.
The number 30 is arbitrary but most
commonly used among web advertisers
and publishers. Also called a session.
Volume Discount
A price discount often offered to advertisers
willing to commit to a certain quantity
of page impressions at a certain rate.
Vortal
The term is used to describe portals
that focus on one specific (vertical)
topic. In other words, they target at
a specific group of people - like programmers,
SEO specialists etc. - by providing
in-depth information on that topic.
Viral Marketing
A self-spreading marketing approach
that is created when visitors to your
site also promote your site. Promotional
methods include software trading, word
of mouth and "pass-along"
content (URLs or emails).
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