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XML Feeds
A form of paid inclusion where a search
engine is "fed" information
about pages via XML, rather than gathering
that information through crawling actual
pages. Marketers can pay to have their
pages included in a spider based search
index either annually per URL or on
a CPC basis based on an XML document
representing each page on the client
site. New media types are being introduced
into paid inclusion, including graphics,
video, audio, and rich media.
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