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Marketing
Loss Leader
A type of product that is sold at a
loss to help companies generate new
customers. Companies hope the new customers
gained from this type of sale will generate
profits on future purchases.
Market Research
Statistical analysis of customer data
to draw overall conclusions as a basis
for action.
Marketing Plan
A marketing plan outlines the specific
actions you intend to carry out to interest
potential customers and clients in your
product and/or service and persuade
them to buy the product and/or services
you offer.
Market Segmentation
Market segmentation is a method of selecting
groups of consumers to which advertising
appeals will be targeted. It is based
on the idea (generally but not always
true) that consumers who share certain
measurable traits can be expected to
respond to advertising appeals in similar
ways.
Niche
That part of the market consisting of
those people most likely to be interested
in a product or service you are selling.
Often referred to as ones target market.
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