Innovate Press Release – SEM AGENCY
Orange County Gets First Full Service Agency -Specializing in Search Engine Optimization and PPC Advertising
San Juan Capistrano, CA â March 4, 2005, Innovate Media, a full-service agency located in San Juan Capistrano has just added online marketing to itâs list of client services. Orange County businesses now have the extra value of working with a local full-service agency that specializes in search engine marketing, specifically; search engine optimization (SEO) and pay per click (PPC) advertising.
âMarketers are excited about the tracking capability that comes with search engine marketing and have polarized to the conversion model – they want to see conversions directly related to their advertising buys. With that demand comes the need for someone to manage their campaignsâ? said John Cecil, Innovate Media President and Founder.
Innovate Media offers two main divisions under the search engine marketing umbrella: search engine optimization (SEO) and pay per click (PPC) advertising.
The most effective way to drive the greatest amount of traffic to a website is to utilize what is known as Search Engine Optimization (SEO). SEO makes the difference between a web site that has very little visibility and one that will be seen and found by millions of people.
Search Engine Optimization is the process of updating HTML code and choosing targeted keyword phrases related to a site, ensuring that the site places well when those keywords are queried on search engines. Search Engine Optimization (SEO) involves the careful optimization of web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista, Inktomi and many others.
Pay-per-click (PPC) advertising allows you to market your product or service directly to your potential customer base. Simply put, PPC advertising is an auction, and to the highest bidder goes the highest listing on a search for a relevant term.
âFor an individual or company who is thinking of marketing their products or services, the Internet can be a virtually limitless opportunity pool of potential customersâ? said John.
In addition to Innovate Mediaâs SEM services the company also offers traditional online marketing support that includes:
⢠Online Media Planning and Buying
⢠Rate Negotiation
⢠Campaign Management
⢠Digital Brand Strategy
⢠Internet Marketing Strategies
⢠Creative Ad Design
âOur clientâs come to us from all over, with questions about search engine marketing. Itâs unfamiliar to a lot of companies but vastly becoming the base of their marketing efforts when they realize its power and potentialâ? said John.
For more information on Innovate Media, please call Stephanie Hamilton or John Cecil at 949-388-4442 or visit www.innovatemedia.com
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