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| January 2005 -
The largest delta in advertising
dollars shifting online will be directed toward
e-mail??
Read More ? |
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| January 2005 -
New keyword buying
options pose unique challenges for even the
savviest online marketer??Read
More ? |
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| December 2004 -
Rich media is so common that the
distinctive prefix "rich" is almost meaningless??Read
More ? |
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| The
largest delta in advertising dollars shifting online
will be directed toward e-mail - Some industry
analysts have predicted that interactive on the whole
may rise as much as 25 percent in 2005??
MORE |
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| CGI to
Acquire Online Marketing Agency - CGI Holding
Corporation, which owns online marketing firm
WebSourced, announced Tuesday it will acquire Proceed
Interactive, an interactive marketing agency, in a
stock deal??
MORE |
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Bacon's To Track Blogs - Bacon's MediaSource will
begin sharing with its clients the names of what it
considers to be the 250 most reputable blogs, the
messages they contain, and the frequency with which
client-relevant information appears on them?.?MORE |
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ALTHOUGH TODAY'S PAY-PER-CLICK (PPC) PROGRAMS
offer tremendous potential to boost your Web
site's online visibility, new keyword buying
options pose unique challenges for even the
savviest online marketer.?.?MORE |
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| Many
people want to know why Google's the best. "Is it
really?" I ask. "Have you tried searching Yahoo!
lately, or Ask Jeeves, or any other? You might be
surprised." They want to know what it means when I say
there's advertising on search engines.?.?MORE |
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America Online yesterday reported a whopping year
- over-year 75 percent reduction in spam-related
complaints. The company said it receives about 2.2
million spam reports a day from subscribers, down from
11 million a day a year ago.?.?MORE |
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| A panel
discussion at the Search Engine Strategies
Conference in Chicago to debate the legality
of utilizing trademarked keywords in search
advertising. One day later, a North Carolina
judge ruled on the very same issue.?.?MORE |
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Behavioral targeting - something that was only
hinted at just 18 months ago is now front-page news.
Rich media is so common that the distinctive prefix
"rich" is almost meaningless. And some of the Web's
biggest publishers saw their per-share earnings up,
up, up..?.?MORE |
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| Virgin
launches viral marketing campaign - the ad is the
latest hit in viral ad campaigns, and has been
receiving extensive press in major news outlets like
the Wall Street Journal, The Chicago Sun-Times, and
the Boston Herald...?.?MORE |
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| The
Internet continues to gain on traditional holiday
shopping channels such as retail stores and catalogs,
DoubleClick reported yesterday...?.?MORE |
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| Search
engine advertisers on average paid 24
percent more for keywords in the fourth
quarter than they did at the end of
September 2004 ??MORE |
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| Google is
making changes to its AdWords program
that will limit the number of sponsored
links on results pages that point to the
same URL, a move which will have the most
significant impact on online merchants and
their affiliates ??MORE |
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| Look for
online advertising to again attract
large venture capital dollars, said venture
capital executives at the 2005 Consumer
Electronics Show in Las Vegas on Friday.?.?MORE |
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| A new trade
group of search engine marketers is in
the works and will be launched within the
next few months.?.?MORE |
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| Marketers
will increase online ad spending by as much
as 30 percent in 2005, according to a
recent survey of media planners and buyers
conducted by Deutsche Bank in conjunction
with MediaPost..?.?MORE |
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Contact us today to discuss your marketing project.
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