Orange County ad agency
 
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Orange County ad agency
 
 
 

Innovate Media is a full-service
marketing firm & advertising
agency offering traditional
and online marketing:

  • Compelling Direct Advertising Solutions
  • Persuasive Public Relations
  • Far-Reaching Internet Marketing
  • Powerful Corporate Video Production
  • Top Search Engine Ranking
  • Revenue-Generating PPC & Google Adwords Advertising

    Contact us today.

 

 

 

 
MARKETING TERMS GLOSSARY

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Pay Per Click (PPC)

Click Tracking
Counting clicks on links via a redirected counter program that counts the clicks.

Entry Page
Sometimes refers to a single page with a logo and "click here" to enter.

EPC
Abbreviation for earnings per click. Calculated by deviding the total earnings from click throughs by the number of clicks.

EPV
Abbreviation for earnings per visitor. Calculated by deviding the total earnings from visitors by the number of visitors.

Frequency
A term used to describe the number of times the same advertisement is shown to the same visitor during a particular session or time frame. This can be accomplished through the use of cookies.

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